Trade Show Planning and Measurement Tool Overview: Click Here!!


Automated Trade Show Planning and Results Tracking Tool Launched by Constellation Communication and Exhibit Surveys

Press Release

Dunwoody, GA and Red Bank, NJ - March 12, 2009 -

Constellation Communication Corp., a leading provider of planning and measurement support for event -related Return on Investment, serving corporations, event organizers and service providers in the exhibition and events industry, and Exhibit Surveys, Inc., the leading provider of research and measurement services exclusively for the exhibition and event industry, today announced a new online trade show planning tool that brings high-level trade show measurement and business justification to the masses. Demonstrations will take place in Exhibit Survey's booth (number 747) at Exhibitor2009, the world conference and exhibition for trade show and event marketers.

The Trade Show Planning and Measurement Tool (TSPM) utilizes a consistent, proven structure for setting meaningful, measurable objectives, and reporting results that lead to improved Return on Investment (ROI) and Return on Objectives (ROO). Users will establish a database of all trade show results and rankings that can be accessed by team members at any time for collaboration, immediate adjustments, or quickly producing pre-designed planning documents, event calendars, and reports. Utilizing a combination of the tool's results-tracking and forecasting capability, an annual budget can also be easily produced.

This tool incorporates both company's combined 67 years of event measurement expertise and reference data.

"Our goal is to bring every event marketer an intuitive, inexpensive tool that provides the entire business justification for trade shows and events," said Ed Jones, president, Constellation Communication Corp. "Getting objectives in context with business improvement will make all of the difference for users."

"Accurate event marketing research and measurement is critical for all markets," commented Exhibit Survey's CEO and president, Jonathan "Skip" Cox. "The Trade Show Planning and Measurement Tool is a new industry-standard that was developed to easily and inexpensively provide accurate planning and justification, saving users far beyond the price of the subscription."

Two versions of the Trade Show Planning and Measurement Tool are available. For smaller companies participating in a limited number of trade shows, a self-paced version is available for approximately $200 per trade show. For companies with multi-disciplined event teams that participate in larger events involving in-depth planning variables, a more sophisticated version of the tool is available. This version can include one hour each of pre-show and post-show planning consultations. The price is dependent on the number of trade shows, types of services, and support and training required. An annual contractor's license and private labeling will also be available.

An automated Event Planning Tool is also being developed for release in Q2.

For a free demonstration, visit booth 747 at Exhibitor2009 or contact Exhibit Surveys Inc. or Constellation Communication Corp.

We are also launching our re-designed website (http://constellationcc.com) and joining the blogosphere! (constellationcc.blogspot.com.)  In 2008 we feel we have more to share than ever before!

We are glad to have you as a reader. We hope you will anticipate this newsletter with each new season. Let us know your ideas and areas of interest and we will address them. We will be adding case studies and papers, found in the "Solutions" section of the Constellation website.

Please drop us a line with your questions or share your ideas.

Sincerely,

Ed Jones